When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead,   the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, almost 12% of google search results are useless or of low quality. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.

So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, almost all of them are garbage, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers,  the links on those spamming sites won’t work anymore.  

Let’s check out a few examples. It was quite some time ago, I started promote the keyword, Car Tie Down, of course with old way of link building, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, kaiya eve couture , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of  competitive keywords. Now you can see, quality blog marketing is much better than plain link building. Now imagine you have your own blog network, such as Lift Sling, then it will be easier to do article marketing.

At the end of day all you need to do is to create attractive content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, nothing will automatically improve overnight, be it your business or search rankings, keep writing, publishing, sharing and creating, you will see the day of success. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, have a taste of this one, Traffic Cones, nice writing, good content, published on popular site, all these points make it perfect for SEO.

By the way, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s easy and really useful, no one should miss this tool out.

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